Social Network Marketing Basics

Brett Shreffler — Wed, 26 Sep 2012 18:36:17 +0000

Social Network Marketing for Your Small Business Can Mean BIG Returns.

There are now 955 million users on Facebook, Twitter has 140 million users and YouTube receives 4 billion views per day.

Market to 1 Billion People.

These are staggering statistics and if you are a business owner or professional you have to consider what impact these social networking sites can have in terms of marketing your business.Social network marketing has seen an increased value in term of web marketing and Search Engine Optimization (SEO). Search engines such as Google, Bing, Yahoo and others have placed a greater emphasis on the level of engagement your website has with social networks. Your site’s search relevance and thus page ranking will increase as your site’s social network engagement increases.

Successfully engaging customers, B2B partners and other professionals in your market niche will have a profound effect on your bottom line.

Here are a few ways you can start to reach out and get them engaged with your brand, products and services.

Build a Facebook page for your company. Its free! Here’s how.
Setup a Twitter business account for your company. Its free! Here’s how.
Setup a LinkedIn account for yourself, key staff & company. Its free! Here’s how.
If you want to really make an impression, post how-to videos or commercials on YouTube. Its free! Here’s how.
Setup accounts with Digg, Pinterest, Google Plus and others.

If you or an outside consultant are doing web-based marketing and SEO for your brand or company, make sure you have a strategy in place that involves using social networks. The people on social networks are highly accessible and easily engaged. Best of all most of your existing clients are these very people so you already have a base from which to start getting your brand out and visible. So go out there, toot your horn and get noticed.

If you would like to know more about what SEO is and how it is important to your business, click here.

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SEO for Your Business

Brett Shreffler — Wed, 26 Sep 2012 18:34:57 +0000

The Benefits of SEO For Your Business

Search Engine Optimization is #1 in Marketing ROI.

Dollar for dollar SEO is the best investment you can make for long-term marketing of your business.

The Internet is now the de facto source for finding products and service, so having your branded website show up in the search results for the products or services you give can bring perspective clients to your door or ringing your phone. Besides paying for Google AdWords or other cost-per-click internet advertising, a strong SEO campaign is about the only way to get your site to rank high up on Google, Bing or other search engine results. SEO gives you the best bang for your marketing buck. Yellow Page ads have taken a back seat to online advertising and thus their ROI has been greatly diminished, and for most businesses, T.V. or Radio spots are beyond their advertising budgets. Web-based marketing on the other hand has flourished into the single most cost-effective marketing strategy. A strong web presence is now the way businesses show credibility and authority in their market niche. SEO can help to make your website grow along with your business even while you sleep.

Top Benefits of Search Engine Optimization

Long-Term Standings

Over time your SEO campaign will make your site and thus your business a creditable resource in your market niche. This in turn helps to keep your search rankings high and the customers coming day in and day out at a fraction of traditional marketing cost.

Out Rank and Beat Your Competition

A well optimized website and SEO campaign is the best and most cost-effective way to out rank and out shine your competition. The fact is Web users don’t search through pages and pages of search results to find your business. Most won’t go past the first page so it’s a race to the top (or at least the first page) of the search listings. The higher up the ranking (listing) your site is, the more potential clients visit your site and in turn buy your products or services.

Increase your Company’s Visibility

The internet spans the globe and so will your marketing efforts at no more cost beyond what it cost to market locally on the internet. SEO works on a local, national and international scale. Depending on how you focus your SEO campaign you can dominate your local market or reach customers across the nation or even the world.

24/7 Marketing

The internet never closes, nor does your website and thus your web-based marketing efforts are on the clock 24 hour a day, 7 days a week. No other advertising medium can do this.

Cost-Effective Internet Marketing = Highest Advertising ROI

SEO is one of the most affordable and effective marketing strategies today. Web-based marketing is a fraction of the cost other traditional marketing practices like television, radio and yellow page ads it provides a greater ROI. Here are some great statistics on the subject.

Television and radio are time based advertising mediums. They broadcast to mostly passive “non-targeted” audiences. Yellow page books are no longer considered a practical consumer search tool. Internet marketing is always on, ready and waiting show your “active” target audience your products or services exactly when they are looking to buy it.

It doesn’t get better than that!

Social Network Marketing Basics For Your Small Business

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